South African agri-tech startup swiftVEE has expanded rapidly since its launch, moving beyond its initial livestock and game trading platform to impacting the whole value chain. Founded in 2019 and selected for the Google Launchpad Africa accelerator in the same year, swiftVEE initially conducted real-time online livestock and game auctions, operating in South Africa, Namibia, Botswana, and Zimbabwe. Luck said he is proud of the startup’s growth given the challenges it has had to overcome. “Being the pioneer of a new industry when many say that “no-one will trade livestock on a phone” is tough,” he said. “Loadshedding and connectivity is tough, and expansion is tough.
