Launched January 2022, Creatives Auction is “driven by a deep commitment to empower African visual artists”, says Priscilla Asonibare, the startup’s founder and CEO, aiming to elevate their impact on the global creative economy. Despite this, many visual artists on the continent are often perceived as mere hobbyists, Asonibare said, lacking the support needed to forge sustainable careers. “Our mission is to challenge this narrative, creating pathways for future generations of visual artists to thrive and build sustainable careers in the creative industry,” she said. The inception of Creatives Auction is deeply rooted in Asonibare’s personal journey, and passion for the arts. “Our unique value proposition is our deep understanding of the African art scene and our commitment to showcasing and supporting local talent.
