David Dumville: “The Alternative Rich List builds on the iconic Rich List brand to help HSBC build its brand association with wellness and wealth.” Photograph: Supplied by The Sunday Times. HSBC has partnered with The Sunday Times to create the Alternative Rich List supplement, aiming to celebrate those 'finding a balance' by making a point that wealth is more than just money. Developed with HSBC’s media agency PHD x OMG, the Alternative Rich List was published online and in print on Sunday 25th May 2025, one week after the publication of the Sunday Times’ main Rich List. The Sunday Times says the Alternative Rich List features 18 UK businesses that are contributing to the country’s physical, financial and mental wellness. The Alternative Rich List builds on the iconic Rich List brand to help HSBC build its brand association with wellness and wealth.
