The Government is facing accusations of manipulating news narratives, after paying TVNZ and Stuff advertising to feature content with hand-picked experts in their news segments and platforms. Woods said Energy Efficiency and Conservation Authority (EECA) entered discussions with TVNZ on a One special partnership on 23 May 2022. This included an hour-long prime-time climate special on TV1, online content hosted at 1news.co.nz and TVNZ.co.nz with a dedicated web page, digital banners, logo placement, and pre-roll commercials. It needs to be clear to the viewer what is paid for content and what is editorial content. “There also appears to be a lack of transparency with TVNZ claiming one paid promotion to be a "documentary".
