BavariaIn 2023, Wego observed an impressive influx of travel interest from the MENA region to Germany, with approximately 1.5 million searches registered. The surge in travel searches is a testament to the popularity of Germany as a travel destination among individuals from the Middle East and North Africa. The campaign is designed to inspire travellers to embrace the magic of Germany's winter season, underscoring the authenticity of its experiences. Raising awareness of the Destination Germany brand and enhancing the brand profile with a focus on sustainability and climate change mitigation. To ensure that tourism offerings are visible on AI-based marketing platforms, the GNTB coordinates the German tourism industry's open-data/knowledge graph project.
