AI, particularly generative AI, is receiving a lot of attention, after leaping to the forefront of the wider consciousness during 2023 through apps like ChatGPT. These models are expected to develop to the point where they significantly boost productivity and growth, empower individuals, and address major social challenges. The region is already using AI to address specific problems, including MENA’s rapidly dwindling supply of potable water. Growing water scarcity is a well-documented problem and it is estimated that by 2050, MENA will need an extra 25 billion cubic metres of water annually. Currently, AI is being used to make the desalination process more cost effective and energy efficient.
