Besides opportunities for domestic businesses to import good quality machines and material at reasonable prices, it is inevitable that imports will bring fiercer competition for locally-made goods. In fact, the pressure from regional integration has already been felt in the domestic auto industry. The import tariffs of completely build up (CBU) cars were kept at 100-150 percent over the past two decades. Following the ATIGA commitments, automobile import tariffs fell to 70 percent in 2012, 50 percent in 2014 and zero percent in 2018, raising concerns among assembling businesses at home. To cope with low-cost import goods, domestic businesses should focus on creating high-quality and competitive products and services, reduce the costs of production and invest in packaging and preservation to secure a firm foothold in the domestic playground and reach foreign markets.