This year, Mr Hully, who is based in Bromley, east London, said he has spent around £70 to purchase 24 beers to represent each of the 24 teams taking to Euro 2024 – which kicks off on Friday with Germany v Scotland. His latest social media post revealing his Euro 2024 collection has earned more than eight million views on X, formerly Twitter, which he said seemed “mental”. 24 countries. “The beers have actually been brewed in their home countries, so the Croatian beer was from Croatia, the Dutch beer was from the Netherlands,” he said. Ahead of Euro 2024, Mr Hully said he was feeling hopeful although he felt it would be a quarter-final knockout for England.