Picture: Artur Widak/Anadolu Agency via Getty ImagesGoogle’s latest core algorithm update has dealt yet another blow to publishers striving to improve their search visibility. Sistrix’s Visibility Index measures how successful a website is in Google search results, assigning higher scores to sites that rank better in search results. While Google core updates are nothing new and happen at least once a year, the update launched on 6 March 2024 was, according to SEO experts at Yoast, one of Google's biggest core algorithm updates yet. CloseUnlike the previous core update of late 2023, which particularly hit publishers with a traditional focus on scale often built with the aid of SEO-explainer-style articles, this update has negatively impacted both newer and more traditional news names. In contrast to the last core update, some of the UK’s largest newsbrands by audience size and visibility saw significant percentage shifts in visibility level as a result of this update.
