Fashion Quarterly brand expands with launch of FQ Living

Leveraging the 59 percent market dominance of Fashion Quarterly magazine, Via Media is expanding the brand with the launch of FQ Living – a premium media brand dedicated to lifestyle and interior design, the art of elegant living, and the intersection of style and functionality. “We’ve recognised a demand for a specialised lifestyle title within the FQ brand portfolio, and we see FQ Living as a natural extension of Fashion Quarterly,” says Davis. “From home interiors to innovative products, travel destinations to culinary experiences, FQ Living encourages embracing a lifestyle where design enhances everyday living. As an extension of the FQ content pillars, FQ Living will intertwine lifestyle content into the FQ digital channels with a combined reach of 597,6862 and an EDM database of 28,000+. Special introductory rates for the launch issue of FQ Living are currently available.