It is worth mentioning that, in these markets, radio reached 82% of adults 12+ and 84% of adults 25-54. Virgin Radio takes top spot for F25-54, delivering a 13.1% share followed by Move 100 at 12.3%. Q104 tops the list for M25-54 with a 13.7% share, followed by FX 101.9 with 13.3%. When it comes to women, 18-34, Virgin takes top spot posting a 16.6% share (down from 23.6%). For M25-54 The Q is on top with an 18.5% share, followed sister station the Zone with 13.7%.
