The name recalls the way the native Taino people referred to the rolled tobacco leaves they smoked. Expertly handling curved blades and a sticky substance, dozens of workers put the finishing touches on the ends of newly rolled cigars. Another founder, Norma Fernandez, who died during the pandemic, rolled the cigars for the leader of the revolution. Cohiba cigars, which include a wide range of styles, can cost US$30 to US$200 each, in Cuba and abroad. “Cuban tobacco is distinguished from all other kinds by the flavor of the land of Pinar del Rio,” Gonzalez said.
