The firm plans to allow all content creators to feature advertising breaks, so long as they hit certain metrics. Another report noted that although some Watch shows had attracted audiences numbering in their millions, they often struggled to retain them. "This seems to be a pattern with most Facebook Watch shows: lots of people sample, few return," wrote Verne Gay for Newsday. The BBC is not providing original content to Facebook Watch, but has not ruled out doing so in the future. "We've got a strong track record collaborating and experimenting with social media platforms to engage with BBC audiences," said a spokesman.
