Soft power is the ability to achieve objectives through persuasion and encompasses the principles of cultural diplomacy and economic diplomacy, collectively referred to as public diplomacy. The shift towards public diplomacy is a reflection of the evolving nature of international relations, but its effectiveness can vary depending on a country’s circumstances. Developing countries like Pakistan should also incorporate public diplomacy, especially in terms of economic diplomacy, to effectively harness their resources and strengthen their lobbying efforts. Besides it, the concept of LGBTQ is also becoming widespread by Western countries with the help of public diplomacy. Developing countries like Pakistan should also incorporate public diplomacy, especially in terms of economic diplomacy, to effectively harness their resources and strengthen their lobbying efforts.
