EssenceMediacom announces new recruit

EssenceMediacom has named Matt Scotton as Chief Product and Marketing Officer in Australia and New Zealand. Scotton has joined the EssenceMediacom’s Executive Committee and will lead the agency’s growth agenda and overarching product proposition nationally. He joins from IPG Mediabrands where he was most recently Regional Chief Strategy Officer for Initiative in APAC. Pat Crowley, EssenceMediacom ANZ CEO, says EssenceMediacom is an entirely new proposition in the Australia and New Zealand market. “Matt will play a vital role in building the product, sharing our story and helping drive growth for our clients.