Elaraby Group, a leader in manufacturing of consumer electronics and home appliance enterprise in Egypt, has signed a memorandum of cooperation with Hisense International; leader in manufacturing of consumer electronics and white goods enterprise in Egypt; thereby launching - for the first time in Egypt - the Hisense brand; granted with Elaraby Warranty. The Elaraby Group’s impressive distribution network, along with strong marketing and brand management, will provide a solid support base for Hisense to solidify its position in Egypt. This partnership was announced during the press conference and ceremony held between Hisense and Elaraby Group, at one of Cairo’s prominent hotels, on Thursday, the 26th of August. During the ceremony, Jason Ou, Managing Director of Hisense Middle East and North Africa, “It is our pleasure to announce our strategic partnership with Elaraby Group; the biggest manufacturer of home appliances and consumer electronics in Egypt. Continuing its sports marketing momentum, Hisense has recently announced partnership with FIFA World Cup 2022TM.
