ESW, the Dublin-based ecommerce company founded by Tommy Kelly and previously known as eShopWorld, has told staff here that up to 45 roles are at risk of redundancy. That amounts to just more than 11 per cent of its 396 employees in Ireland and will involve compulsory redundancies. However, ESW said it plans to add 80 new roles across its operations in the second half of the year, with 31 of those slated for Ireland. Redeployment opportunities will be offered to some ESW staff at risk of redundancy, the company said. AI is accelerating hugely in terms of what we are producing versus putting a number of individuals on a project.