E-commerce growth eases as brands rethink operating modelsListen to this articleThailand's e-commerce market is projected to slow this year from an estimated growth rate of 7.6% last year, due to market maturity. Thai e-commerce growth is expected to slow this year from an estimated 7.6% last year as the market matures. The e-commerce market is projected to slow down this year from estimated growth of 7.6% last year, due to market maturity. "We see market share divided into 30% online, 30% offline and 40% omni-channel," he added. He identified two critical areas that will define the e-commerce market in the next few years.
