HCM CITY - Designer brands have joined HCM City’s promotion programme “Shopping Season”, taking place between August 25 and 27. Recently, the People's Committee of HCM City approved to run “Shopping Season” until September 15, instead of July 15 as was the initial plan. According to deputy director of the city Department of Industry and Trade Nguyễn Nguyên Phương, sales events of designer brands are usually organised in department stores or supermarkets, without the necessary links to bring impactful shopping results. Tours that introduce the new shopping experiences have been prepared by the city Department of Tourism, with the participation of five tourism agencies. The first phase of the city’s “Shopping Season”, joined by over 3,000 businesses with about 7,200 promotions, successfully ended on July 15.
