<p>Your browser does not support iframes.</p>For the past few weeks, eagle-eyed social media users may have noticed a familiar face popping up in iconic British settings. It is part of what appears to be a concerted charm offensive by American beauty YouTuber James Charles, who seems intent on embedding himself within the tightly woven British influencer ecosystem. ‘James Charles, you have basically become a UK citizen,’ Edwards announced in one TikTok video. <p>Your browser does not support iframes.</p>Rachel Sennott, left, and Charli XCX promoting soda brand PoppiSoda brand Poppi has launched in the UK. <p>Your browser does not support iframes.</p>Email me: molly.clayton@dailymail.co.ukInstagram: @mollyroseclaytonTikTok: @mollclayton
