The company has also targeted a five-fold growth in digital acquisition by 2023, aiming to turn the DTAC app into a super app. DTAC shops are 100% digital and have paperless operations, with automation to optimise many labour-intensive processes, said Mr How. Penetration of monthly active digital users has reached 46% of DTAC subscribers, he said. More than six million users have downloaded the DTAC app, which makes it easier for customers to engage in digital services. For inclusivity, the company has seen a 300% growth of prepaid customers on the app, with 124% growth from upcountry customers.
