Brazil's president Luiz Lula da Silva, Brazil's president, speaks to members of the media during the Cop30 Leaders Summit. “They are seeds.” And they are not, despite the hype in the nutrition and wellness world, a newly discovered superfood. How to monetise that value in a sustainable way is a central theme of Cop30. Norway is one of the first countries to commit funding to the TFFF, pledging $3 billion over ten years. That’s what I’m afraid of – that you talk, you talk, you talk and nothing gets done.
