The recent military actions in Gaza have reignited calls for boycotts against entities associated with Israel, and Coke Studio, despite its cultural significance, is not immune. Coke Studio, once a unifying force, now tests the waters of public conscience. To boycott Coke Studio is to make a statement, to choose a side in a conflict that extends far beyond music. The dilemma of Coke Studio is a reflection of our times — where brands are no longer just purveyors of products but are entwined with the political and social fabric of our lives. The decision to engage with or boycott a brand like Coke Studio is not just about music; it’s about the values we, as a society, choose to endorse.
