Indeed, according to Euromonitor’s Voice of the Consumer: Beauty Survey, fielded June to July 2023, over a quarter of consumers in 2023 purchase perfumes specifically to wear them for these significant moments. In contrast, the largest pockets of “never use” fragrance consumers are in North America and Asia Pacific. Through deeper analysis of consumer preferences and generational demand, beauty and personal care companies can better target consumers with stronger marketing communications based on their desires. Read our article, Seasonality, Power Ingredients, and Retinol: Skin Care Ingredient Trends in Western Europe, for more analysis on ingredient-led beauty. Check out the latest report, Voice of the Consumer: Beauty Survey 2023 Key Highlights, for an overview of global consumers’ attitudes and habits in beauty and personal care.
