For some, changes were already afoot with many operators restructuring their business to include app-based ordering, delivery, and pickup options. Although it extends a helping hand for businesses, some traditional operators have found digital transformation to be a daunting experience. Under the banner of the GrabFood Small Business Programme, the monthly "Minggu Peniaga Kecil" promotions which are fully funded by the company, help highlight these vendors to its expansive consumer base. Helping Traditional Vendors To InnovateThe flexibility and reach provided by Grab allowed operators, even traditional ones, to innovate their business. Zulrushdi has been a merchant on GrabFood since 2018 and has enjoyed the benefits of the food delivery platform.
