Standing between the racks at a Simons store in Mississauga, Ont., Luke Gillet was on a mission to buy his dream wedding suit. Even as rising costs, picky customers and online competition roil an unpredictable retail industry, Simons says it's doing things differently. 'The reality is we have to stay competitive'Shoppers ride an escalator in the Simons store at Londonderry Mall in Edmonton in August 2017. 'The customer is changing'An assortment of neckties are shown in the Simons store in Mississauga, Ont., on Wednesday. And across Canada, we're very different: The Vancouver customer is very different from the Toronto customer," noted Amlani.
