In the international segment, international exhibitions generated the most revenue, reaching 17.7 billion baht, which was higher than the level recorded in 2019, said Duangdej Yuaikwarmdee, director of exhibitions at TCEB. He said this trend would continue as the agency anticipates 10% growth in international exhibitions in 2024, generating around 19.5 billion baht. While China was previously the country providing the most international visitors in this segment, this market would not regain the top spot in the near future, as economic challenges were still disrupting travel demand there, he said. In 2023, domestic Mice attracted 16.5 million visitors, generating 50 billion baht. Mr Chiruit said the domestic Mice market rebounded more slowly than expected, as the majority of exhibition suppliers and organisers pivoted to international events instead.
