ADTEB secretary Dew Waratangtragoon, who is also CEO of broadcaster ONE Enterprise, said the allocation of matches was done by lottery but was still basically unfair. Dew pointed out that the NBTC had allocated 600 million baht from the Broadcasting and Telecommunications Research and Development Fund for Public Interest (BTFP) to ensure that all people could watch the World Cup matches and maintain fairness in allocating the broadcasts. "Hence, SAT's move to allocate 32 of the 64 matches to True4U does not meet NBTC's resolution to maintain fairness in broadcasting rights allocation," he said. ADTEB will file a letter of complaint with the NBTC, asking it to examine SAT's move, he added. "If NBTC stands by its principle of thoroughness and equality, ADTEB still reserves the right to disagree with SAT's move," he said.