Brain back-up start-up 'will be the death of users'A start-up that claims it will one day allow people to back-up their brains admits it will come at the ultimate price: death. The product is "100% fatal", the team behind it told MIT Technology Review. "Imagine a world where you can successfully map and pinpoint a specific memory within your brain," the site reads. According to MIT Technology Review, the team has consulted lawyers familiar with California's relatively new laws on dignified end-of-life measures. According to MIT Technology Review, 25 people have already done so.