Black Friday is a $74 billion retail opportunity for MENA

Profile RedSeer ConsultingIn the retail landscape of the Middle East and North Africa (MENA), this year’s Black Friday is set to potentially be a $74 billion opportunity. Despite this impressive projection, Black Friday online sales are expected to be lower than the overall average of online sales. Online Black Friday sales will be up 18% from last year, though that is below the overall retail sales increases of 25% as compared with last year. Fashion sales are expected to surpass electronics sales this year, a first for Black Friday in the MENA region. Despite this year’s stabilization forecasted by Redseer, Black Friday had seen huge success in MENA since it was first imported into the region in 2014.