With (then) the general election looming we spoke to senior editors to help us refine a tone that we as The Guardian wanted to project. Harry Fischer (lead digital designer): We were also really inspired by this idea of what trust looks like in 2024. We knew this would be an election fought on lies and misinformation, so responded with a real, authentic and approachable look and feel. We explored a variety of ways of depicting a ‘Broken Britain’ and how it could be mended, piece by piece. Also, The Guardian’s editorial look and feel often pairs clean, graphic typography with hand-rendered illustrations, grit and paper textures.
