As the new academic year approaches, e-commerce platforms are offering attractive discounts and deals for customers looking for school supplies, fashion, home appliances, and electronic devices. Some of the platforms that have launched their back-to-school campaigns are Jumia and Noon, which are competing to provide the best prices and services for their customers. Jumia will also feature one-day offers that change daily and offer large discounts for a limited time. The platform offers discounts of up to 70% on fashion, stationery, and educational toys, 40% on backpacks, and 35% on electronic devices. Noon also offers discounts of up to 65% on sandwich makers, juicers, and blenders.