Those who had identified Baby W not only kept their content up, they continued to breach the suppression order. The result is that the baby, in the mainstream media, will forever be known as Baby W. Elsewhere, his name and face will live in infamy. The Philip example was an appetiser for the Baby W case, which has stretched the integrity of suppression rules to breaking point. Mainstream media mostly approached the Baby W story with caution, not identifying the baby or his parents. For Baby W, the reason is different: It is to preserve his right to privacy.