By Wang Ting-chuan, Lin Ching-chuan and Dennis Xie / Staff reporters, with staff writerA brand of aromatic water that was a staple of Taiwan’s older generation as a perfume and topical application is to make a comeback as early as Sunday after its manufacturer suspended production last year. Ethanol Group general manager Guo Chao (郭超) on Tuesday said that it would renew the Taiwanese facilities and devote resources to the management and advertising of the product to create brand loyalty among young people. Ming Sing came to Taiwan in 1949 with Chou’s daughter Chou Wen-chi (周文璣), who founded Ming Sing Chemical two years later to make the aromatic water and talc powder. During the SARS epidemic in 2003, Ming Sing once again became popular, as it was 73 percent alcohol, which is high enough to be used as a disinfectant. To combat counterfeit Ming Sing on the market, the company would not rule out legal actions to protect the authentic product, Gou said.


Source:   Taipei Times
December 29, 2019 15:56 UTC