Are you hurting your company by not taking enough risk?

Behavioral economics cautions against taking undue risk and exercising overconfidence, but the duo says that playing small ball can actually be deeply harmful to the company. Only making modest bets, only choosing incremental improvement to the technology or the product won’t create true company value. But what about when it comes to the “bet the farm,” decisions where an adverse outcome might create massive financial distress if wrong? Pay the man, because there is always the future risk of unintended consequences, (employment lawyers). When I was much younger, I had a massive case against Bank of America.