A new survey of Arab youth found that religion and family are the most important factors in their personal identity. The survey, conducted by ASDA’A BCW, the Middle East and North Africa’s leading communications consultancy, polled over 200 million Arab youth. The survey also found that Arab youth are concerned about the loss of traditional values and culture. Fewer Arab youth than in previous years feel the region needs to reform its religious institutions, down to 58% this year from 77% last year. ‘My Identity’ is the fourth sub-theme of the 2023 ASDA’A BCW Arab Youth Survey, whose overarching theme is ‘Living a New Reality’.
