Component cost pressures mountConcept image of the iPhone 18 Pro Max, expected to launch with a punch-hole camera and advanced AI features. Source: FrontPageTechOne of the biggest challenges facing Apple lies in escalating memory prices - particularly RAM and NAND flash - key components expected to weigh heavily on the iPhone 18 lineup. If the current rumor mill is accurate, Apple will release only the iPhone 18 Pro, iPhone 18 Pro Max, and possibly its first foldable phone in September 2026. The iPhone 18 Pro is expected to feature significant technological upgrades, including the A20 Pro chip built on a cutting-edge 2nm process, promising major gains in performance and energy efficiency. But other users may opt for lower-storage models, stick with older iPhones, or even skip the iPhone 18 series altogether.
