In the personal care product segment, five leading manufacturers are all multinationals, Unilever, P&G, Unicharm, Kimberly Clark, Colgate Palmolive and Unza. The fact shows that Vietnamese have higher confidence in foreign brands than in domestic brands. As for home care products, Lix is the only Vietnamese company dominant in the urban market. The fact shows that Vietnamese have higher confidence in foreign brands than in domestic brands. P/S is not the only Vietnamese cosmetics brand falling into foreign hands.