Algeria wants to lure more visitors to the cultural and scenic treasures of Africa's largest country, shedding its status as a tourism backwater and expanding a sector outshone by competitors in neighboring Morocco and Tunisia. But while tourist-friendly Morocco welcomed 14.5 million visitors in 2023, bigger, richer Algeria hosted just 3.3 million foreign tourists, according the tourism ministry. Saliha Nacerbay, General Director of the National Tourism Office, outlined plans to attract 12 million tourists by 2030 - an ambitious fourfold increase. Tourism and travel provided 543,500 jobs in Algeria in 2021, according to the Statista website. In contrast, tourism professionals in Morocco estimate the sector provides 700,000 direct jobs in the kingdom, and many more jobs indirectly.