Aiming to be open next Thursday, March 7, on Main Street in Keswick, No Monkey Business, led by Vicki Mallaghan who also operated Café Hope in the town will be embarking on a new frontier for Cumbria’s nightlife. Stressing that this is not a children’s bar or a youth club and is aimed towards adults who simply don’t drink, Vicki said the bar will bring something fresh to nighttime drinking culture and offer something different that a new generation of people have secretly wanted. Young people of Generation Z are drinking far less than their predecessors – Millennials – who are said to drink less than their elders – Generation X. But this isn’t about going out to drink coke and juice, alcohol free drinks that are targeted towards adults and new herbal and fungal-based ‘mood altering’ drinks are entering the market and will feature at this new bar. “It can still be just as fun without the alcohol,” Vicki said.
