Airtel Africa, a leading telco group with more than 150 million subscribers across 14 African countries, has partnered with WebEngage to drive its digital customer base management. Driven by a vision of bridging the digital divide and driving financial inclusion across Africa, Airtel provides mobile money, entertainment and digital services to all its users. More than 30 highly personalised customer journeys are live, engaging more than one million subscribers and resulting in over 30% conversions. We have built a foundation of digital customer base management with WebEngage for My Airtel app, driving customer engagement and deeper product penetration into mobile money and adjacent digital services. With Airtel Africa, WebEngage envisions a profound impact financially and socially.
