And Connolly, with her Sculpted by Aimee brand, is leading the charge. Unlike many other Irish beauty brands, she has done it herself. Aimee Connolly started the business with €10,000 in savings and retains 100 per cent ownership. “Because I’m also an individual, Aimee Connolly, outside of Sculpted.” She chooses carefully who she affiliates herself with. Photograph: Bryan O’BrienFor someone who started off on the shop floor, retail is an important part of the Sculpted brand.
