Deputy Minister of Agriculture and Rural Development (MARD), Phùng Đức Tiến, underscored the need for the coffee sector to invest in deep processing to increase the added value of Vietnamese coffee. This strategic move was seen as crucial to realising the ambitious target of a $6 billion export value in the coming years. This necessitated substantial investments in deep processing plants and the continuous adoption of cutting-edge processing technologies. The seafood export sector also recognised the importance of deep processing to enhance competitiveness, said industry insiders. As the Southeast Asian country aims for higher export values and sets new records in trade volume for key agricultural products in 2024, industry experts and insiders have called for greater commitment to deep processing.