Irish start-up Glitch has raised €2 million in seed funding to support its growth as it aims to simplify digital advertising. The company, which is based in Dogpatch Labs in Dublin, is targeting lean marketing teams and boutique agencies with its AI-powered ad platform that can help business-to-business marketers launch digital campaigns in minutes. Founded by Aisling Browne and Kingsley Kelly, Glitch automates repetitive, data-heavy tasks in the campaign setup, targeting, budget allocation and daily optimisation. “Digital advertising shouldn’t feel like decoding a foreign language,” said Aisling Browne, chief executive and cofounder of Glitch. “In a crowded digital marketing landscape, Glitch stands out because it delivers measurable results for its clients,” said Niall McEvoy, managing director of venture at Elkstone.
