Artificial intelligence (AI) is enabling new ways for users to explore information, discover products and interact with brands. This enhances value for our consumers and for our advertisers.”The company integrated search with AI to keep pace with shifting consumer behaviour, starting with AI Overviews. AI Overviews match ads not just to what the person is searching for, but the context of that AI Overviews snapshot that's generated,” said Taylor. “The search team provides the results that you see when you do a search on google.com and whether it's an AI Overview or an AI Mode. One early example is direct offers, a pilot within AI Mode that surfaces sponsored deals at the moment a high-intent shopper appears ready to make a purchase.
