Some 60 per cent of people who have previously made an unplanned sales purchase have regretted it, the research found. Photograph: Chris MaddaloniIrish shoppers look set to spend significantly less during this year’s Black Friday sales than they did last year, with new research showing almost two thirds of consumers have regretted their purchases in previous years. The power of social media continues to grow, with 28 per cent of those likely to make a Black Friday/Cyber Monday purchases saying they are led by influencer recommendations. Some 60 per cent of people who have previously made an unplanned sales purchase have regretted it, the research found, with 63 per cent saying do not believe the advertised discounts are legitimate. Some 93 per cent said they had been convinced to buy by the actual price of a product during a sale period, with 83 per cent saying the size of the discount was the deciding factor.
