2026: When authenticity meets the machineIf 2025 was the year organizations flirted with artificial intelligence, 2026 will be the year communicators are judged on whether they can balance it with something machines still cannot convincingly replicate: human authenticity. It drafts press releases in seconds, monitors sentiment in real time, flags potential crises before they trend and optimizes message distribution with machine precision. This is why the danger in 2026 is not overusing AI, but outsourcing judgment to it. The best communicators in 2026 will treat AI as an intelligence layer, not a moral compass. Communicators who master the balance between human authenticity and machine intelligence will operate with both speed and soul.
