“Lecturers then took eOffice as an example to teach Database, I found that features of the solution were not powerful enough to solve enterprises’ problems. A ‘blue ocean’ is a market with few players, while a red ocean is an existing market with many competitors. As software for Vat Gia ran well, Thang and Diep decided to set up a joint venture which sold the solution. However, they failed to sell the product, because it was tailored specifically for Vat Gia and can satisfy diverse requirements from enterprises. Currently, 1Office, together with Base and AMIS, are creating the tripodal position in the business administration software solution market.
