11.11 shopping fest a major success in ThailandA shopper browses products on Lazada's website. Major e-commerce players Lazada, Shopee and JD Central saw significant growth in transactions at their 11.11 shopping festival this year, driven by new digital customers and heavy promotions to stimulate spending. Of the 59 million internet users in Thailand, 42 million have become digital consumers defined as those engaged in online transactions, according to the Thailand E-commerce Association. According to Lazada, the number of new users at the 11.11 festival in 2021 rose 120% compared to last year's event. Shopee, which operates in Southeast Asia and Taiwan, noted that 11 million items were sold within the first five minutes of the 11.11 festival across the region.
