Young people create a self-image with their cigarette brand. Unlike packaging for many other products, people carry around the cigarette pack and use it over and over. I wrote about Australia’s plans to start plain packaging in 2012, but now the idea is taking off. Although everyone calls it plain packaging, standard packaging would be more accurate. Minors, especially, find the plain packs to be ugly — decidedly not something they want to flash to their friends.

Source: New York Times July 05, 2016 20:23 UTC